How do you want to approach your business:
“What do we suck at and how can we suck less at it?”
“What are we awesome at and how can we be even more awesome at it?”
People get excited about awesome things and not things that ‘don’t suck’. As long as your weaknesses won’t completely stop you from being considered by your customers, just focus on your strengths and, continuously and obsessively reinforce them.
That was the hack way of doing a SWOT analysis and guaranteeing you an actual actionable conclusion.