The Hello Bar is a simple web toolbar that engages users and communicates a call to action. The 90-10 Rule

The 90-10 Rule

If I had one hour to sell you a nuclear bomb I would spend 55 minutes defining why you should destroy the world and only 5 minutes featuring the bomb’s benefits. 

I can’t sell you anything if you don’t believe that you have problem. Therefore demonstrating the problem is more important than demonstrating the solution.

Thursday, April 29, 2010   ()